How it works

Your website needs to speak to two audiences. The humans you want to attract and convert into customers. And Google bots who come every week and grade your site for local SEO. And Google changes this criteria every few months.

The web development industry has a dirty secret: there's no margin in local SEO. They can't mark up Google Business Profile (GBP) optimization by 400%. They can't sell you "premium local citations" for $8,000. So instead, they sell you elaborate websites with bells, whistles, and monthly retainers...while businesses with dirt-cheap but effective sites and well-maintained GBPs eat your lunch in the 3-pack and are converting leads all day.

This scorecard cuts through the BS. Answer our questions about your actual local presence, and we'll show you exactly why you're invisible...and what actually matters in 2025.

  • Why GBP optimization beats website SEO 10:1
  • How review velocity crushes on-page optimization
  • What Google actually rewards (hint: it's not meta tags or heaps of AI-generated blog posts)
  • Why even businesses with NO websites are outranking you in local SEO
  • The 4 things that put you in the 3-pack

       ... and more!

You'll be scored on what Google actually cares about

GBP Dominance

Your Google Business Profile is your real storefront. It's free. It's powerful. And most businesses overlook it because there are few web agencies telling them about it as it runs counter to most agencies' profit model. Businesses with fully-optimized GBPs and ZERO website often outrank competitors with $30K sites each day.

Review Momentum

Fresh review velocity beats ancient 5-star ratings. Google doesn't care that you had 50 five-star reviews in 2019...they care that you got 8 reviews this month and your competitor got 2. This is the game.